Personalised nutrition has immense potential for extremely bespoke nutritional benefits to consumers. But for such a niche category, how does a company communicate this potential?
Experts have highlighted the need for lifespan studies to enable personalisation within the hormonal health category, due to significant variation in symptoms and influence of various lifestyle factors altering individual responses to nutraceuticals.
Through new digital capabilities like health and wellness apps, retailers are looking to drive consumers to make healthier food and beverage decisions, as data and AI make personalized recommendations easier and more reflective of a person's diet,...
Functional food startup MixMasters is trialling a new personalised nutrition concept ‘FoodiYou’, offering fresh meals, bars, and shakes, adapted to individual needs.
In response to consumer demand for more plant-based and sustainable foods and ingredients, Nuritas’ “precision AI technology” identifies and delivers rare plant-based peptides at a faster rate than the industry standard, which can often take decades,...
With consumers increasingly becoming more health-conscious, personalised nutrition apps are everywhere. A multitude of apps give people nutritional advice, helping them to optimise their diet and become healthier. One such app, Youniq, uses AI technology...